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Showing posts from December, 2010

NOKIA vs. BLACKBERRY Building Brand with Character

THE NEW CHALLENGE
"Our challenge is to figure out how to strengthen and accelerate the growth of our market leadership," stated Riadi Sugihtani, Marketing Director for Nokia Indonesia - "Therefore, it is imperious that we confirm our dominance in all aspects, especially in the Smartphone category."

Smartphone has the fastest growth rate in Indonesia -consequently, risking Nokia's dominance in this category will be a great threat to Nokia's market leadership. Nokia, however, plans to use the Smartphone to confront BlackBerry, a rising star from Canada.

BlackBerry's market growth has been accelerating in the last year (300% growth), reaching 500,000 distributed units with a rate of 3000 new users per day in Indonesia. It is indeed still quite far from the 180 million total mobile subscribers in Indonesia (August 2009).

"Nokia has operated efficiently and effectively in a global level -but we need to be more globalized -Globalized but also localized,&quo…

LOGO KEMENTRIAN PENDIDIKAN NASIONAL UNIVERSITAS BRAWIJAYA PascaSarjana FE

kawand,,,

klo mau download u keperluan tesis sok copy paste ajah :D

smg lancar ^_^